- Aug. 12, 2019
- 3 min read
Several lifetimes ago, I was privileged to work at the Republican National Committee during President Reagan’s re-election campaign. We may talk about that more in the months ahead, but it comes to mind today because of a piece by John Stossel.
In communications training, we would help candidates discuss political issues in terms that show how they impact specific values, those things Americans care deeply about. If you tell people you want to cut taxes, you must make the connection that it will leave you with more money to save, spend, or invest, thus enabling you to go on vacation, save for college, and more.